Charles Preston

Identity, Marketing + Packaging Design

Charles Preston Chocolatiers

This client was very excited about launching their latest creation, "Hokey Pokey", to their line of premium chocolates. They needed a compelling branding concept that conveys the perfect balance of nostalgia and indulgence, as this product is a modern twist on a classic favourite. The design was to evoke feelings of joy, playfulness, and luxury, making "Hokey Pokey" a must-try for chocolate enthusiasts of all ages while maintaining the chocolatier's reputation for excellence.